Sell The Show

Make Your Morning Show

Local. Local. Local.

Jessica Alsman, Director of Affiliate Revenue Support, and her team provide support and resources for generating local revenue with THE BOB & TOM SHOW.


Contact
Jessica Alsman

THE BOB & TOM SHOW
Affiliate Revenue Development

463.777.5866

Email Jessica


How to Make the POWER OF FUNNY Work

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We provide lots of great show information, sales ideas and tips and special upcoming programming that help you sell THE BOB & TOM SHOW to local advertisers. Hear from other affiliates about their success stories and share ideas.

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What They Say

About Advertising With the Show


WOFX, Cincinnati


WGL, Fort Wayne


WJXQ, Lansing

4 Ways to Capture Local Revenue 

With THE BOB & TOM SHOW

THE BOB & TOM SHOW

1. Convince Advertisers on the 'Why'

There are many reasons why THE BOB & TOM SHOW is enormously popular with millions of listeners across the United States, including your market. The show is built on comedy, lifestyle talk and celebrity guests. Add news, sports, the occasional live musical performance and your listeners are guaranteed fresh content with four hours of upbeat entertainment. THE BOB & TOM SHOW is America’s leading media outlet for comedians ranging from superstars like Seth Rogen to Billy Crystal to up-and-coming stars. The show is late-night TV during your morning drive.

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THE BOB & TOM SHOW

2. Invite Clients to Be Part of Radio History

Every business wants a successful partner. THE BOB & TOM SHOW was inducted into the Radio Hall of Fame in 2015 and has won 5 Marconi Awards for radio programming excellence from the National Association of Broadcasters. Their content continues to be fresh and recognized among the best in today's entertainment industry. 

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THE BOB & TOM SHOW

3. Explain the Loyal Audience

Our listeners are extraordinarily loyal, and many are second-generation fans. The audience trends toward blue-collar males ages 25 to 54, with a median age of 37. However, 60 percent are college-educated. They have higher household incomes nearing $82,000 per year. We also have lots of women listeners, and 26 percent of them have children. 

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THE BOB & TOM SHOW

4. Show Where Listeners Spend Money

The research shows that our audience members (primarily men with higher incomes) love their pick-up trucks, big SUVs, boats, outdoor recreation and home and garden projects.

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Get the Media Kit

Prepare for your sales call with essential local advertising information for THE BOB & TOM SHOW.

Provide your client:

  • Cast and Regular On-Air Comedian Information
  • Audience Demographics
  • Audience Purchasing Data
  • Social Media Statistics

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THE BOB & TOM SHOW

Popular Local Advertiser Categories

Auto Dealers-New

Auto Dealers-Used

Autobody Shops

Automotive Repair Shops

Plumbers

Heating and Air Conditioning Contractors

Real Estate Agents

Nightclubs and Bars

Home Stores

Motorcycle Dealers

Recreational Vehicle Dealers

Boat Dealers & Storage

All Terrain Vehicle Dealers

Furniture Stores

Laser Eye Correction

Commercial Examples

Automotive

Mini of Louisville - Kentucky

Chick does commercials for car dealers in a variety of places. Here is a spot selling used car inventory and financing....LISTEN

DeFouw Chevrolet - Lafayette

Kristi’s work for DeFouw Chevrolet in Lafayette, Indiana, turned the client from a “now and then” advertiser to an annual advertiser....LISTEN

Buy Right Autos - Fort Wayne

Tom’s always been an SUV guy. He’s owned several Chevy Suburbans over the years and still drives one today because they’re perfect for the family with kids. Several markets have had success using Tom for AUTO DEALER endorsements....LISTEN

Ray Skillman Chevrolet - Indianapolis

Josh Arnold is heard with the client in this Chevy Truck endorsement. Using a hand-off to the client is a great way to be flexible with co-op and sales that are changing. Plus, your client is in the commercial too!...LISTEN

Home Projects

Elite Seamless Rain Gutter - Boise

The gang chimes in about the importance of Gutters – and laughs at Josh....LISTEN

Grover Roofing and Siding - Youngstown

With all of the homeowners that listen to THE BOB & TOM SHOW, home improvement clients can benefit from running ads during the show or having a cast member and homeowner, like Chick, talk about the projects....LISTEN

Royal Spa - Indianapolis

Kristi Lee does a commercial announcement for a local hot tub dealer. This leads to an annual commitment....LISTEN

Steve's Overhead Door - Lafayette

Donnie Baker is having trouble with his garage door, and called the folks at Steve's Overhead Door. He says it ain't braggin' if you can back it up....LISTEN

Retail

Lanter Eye Care - Indianapolis

Tom Griswold went to Dr. Lanter years ago and continues to endorse laser eye corrective surgery. This was a pre-recorded live with the cast chiming in....LISTEN

AAA of Central Indiana - Indianapolis

Kristi Lee continues her annual endorsement campaign with AAA for central Indiana....LISTEN

Penn Station - National

Penn Station East Coast Subs featured a different sandwich monthly using Josh to spread the word....LISTEN

Anderson Credit Connection - Lincoln

Chick, the problem solver, created this commercial for a buy here, pay here car dealership in Nebraska....LISTEN