Become an Affiliate

Make Your Morning Show

Historically Hilarious

Inducted into the Radio Hall of Fame and a favorite of millions, THE BOB & TOM SHOW has a track record of generating ratings and revenue success, beating the competition and taking affiliates to the top. Let's have a conversation about getting the show.
Contact
Todd Alan

WESTWOOD ONE
Vice President, Affiliate Sales, Music and Entertainment

212.735.1107 – direct
917.796.5952 – mobile

Email Todd


Why the POWER OF FUNNY Works

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We provide lots of great show and promotional ideas that help make THE BOB & TOM SHOW a successful partnership with your station. Hear from other affiliates about their success stories and share ideas.

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What They Say

About the Value of Our Affiliation


Sales and Marketing Support


Audience Growth


Advertiser Loyalty

THE BOB & TOM SHOW Benefits

As an affiliate, you receive more than just the live broadcast. You also get a daily download of audio, including work parts and tools to better present THE BOB & TOM SHOW locally. Our daily download features promos and highlights from that days’ show for use on‐air and online promotional. Plus, we provide a weekly “bit bundle” (culled from recent shows, albums and THE BOB & TOM SHOW archives) for use over the weekend or a holiday. The cast members and crew are also available for station voice work. There is no charge for promotional voice work, and only a small fee for the cast to record commercials for your clients.

4 Bottom Line Reasons Why Join 

THE BOB & TOM SHOW Network

THE BOB & TOM SHOW

1. Deliver Unique Content

With a foundation built around comedy and talk, THE BOB & TOM SHOW features news, sports, lifestyle content and interviews with today’s top actors, celebrities and newsmakers. The show is also America’s leading media outlet for the best and developing comedians on the circuit. More than just a comedy show, we feature live performances from musicians from all genres of music.

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THE BOB & TOM SHOW

2. Reach a Loyal Audience

Our primary audience skews toward men (68%), but we have a strong, loyal following among women. Our listeners have an average household income of nearly $75,000 per year and they are homeowners, big truck and SUV buyers and  outdoor sports enthusiasts. Because of the show's legacy, many of our listeners are the second generation.  

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THE BOB & TOM SHOW

3. Get Opportunities to Sell, Promote

Our affiliates leverage their bottom line and market share with a partnership that features 

  • 18 Minutes of Local Inventory
  • No Outside of Show Barter
  • Custom Promos
  • Endorsed Commercials to use locally

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THE BOB & TOM SHOW

4. Be Part of Radio History

THE BOB & TOM SHOW is heard on more than 100 radio stations from coast to coast and the American Forces Network worldwide. Syndicated since 1995, the talent and producers air content as relevant and popular today as it was in the early days. THE BOB & TOM SHOW was inducted into the Radio Hall of Fame in 2015 and has won 5 Marconi Awards for radio programming excellence from the National Association of Broadcasters. 

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Audience By The Numbers

Gender
68% - men
32% - women
31% - men age 35 to 44
28% - women age 35 to 44

Nearly 1/3 (31%) of the men that follow The BOB & TOM Show are aged 35 to 44, compared to all active Facebook users Adult 18+ in the U.S. only 20% are 35 to 44.

Relationship Status
62% - married
4.5% - engaged
13% - in a relationship
19.6% - single
Education Level
60.2% - college
4.3% - grad school
35.4% - high school
Annual Household Income
26.4% - $50,000 to $75,000 
20.7% - $75,000 to $100,000
12.4% - $100,000 to $125,000
Home Ownership
85.6% - own home
36.6% - rent
Household Size

Number of adults and children who live in a single U.S. home

23% - 3
22.4% - 2
17.1% - 1
16.2% - 4
Home Market Value
41% - $100,000 to $200,000
30% - Less than $100,000
23.7% - $200,000 to $500,000
Top Likely Industries for B&T Fans
29% - Production
23% - Administrative Services
20% - Transportation and Moving
19% - Sales 
17% - Installation and Repair Services
17% - Management
16% - Construction and Extraction
12% - Healthcare and Medical Services
10% - Farming, Fishing and Forestry
9% - Veterans
Likely Industries for B&T Fans – Highest Index
29% - Production
20% - Transportation and Moving
17% - Installation and Repair Services
16% - Construction and Extraction
10% - Farming, Fishing and Forestry
9% - Veterans (US)
9% - Architecture and Engineering
8% - Cleaning and Maintenance Services
7% - Protective Services
7% - Life, Physical and Social Sciences
Top Vehicles B&T Fans Shop For
40% - Pickup Truck
40% - Crossover
38% - Full-Sized Sedan
33% - Mid-Sized Car
25% - Sports Car/Convertible
25% - Full-Sized SUV
21% - Small/Mid-Sized SUV
19% - Economy/Compact
19% - Minivan
19% - Hybrid/Alternative Fule
Top Purchase Behaviors B&T Fans
92% - Food and Drink
75% - Subscription Services
58% - Pet Products
56% - Health and Beauty
56% - Household Products
46% - Clothing
38% - Sports and Outdoors
14% - Home and Garden
0.8% - Kids Products
0.2% - Business Products


MORE LISTENER INFORMATION

Affiliate Engagement

Our Program Clock

Effective January 4, 2016
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Get the Operations Manual

As part of our Affiliate program, we provide ongoing sales, marketing and technical support. Our manual contains:

  • Suggested Presentation
  • Generic Start-Up Scripts
  • Ideas to Consider
  • Format FAQs
  • Show Clocks
  • Cast Member Bios
  • Custom Voice Work 
  • Technical Information

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THE BOB & TOM SHOW